From WebProNews
On the Internet, as in life, men and women have different motivations for doing what they do. According to a recent report from Pew Internet and American Life, women view the Internet as a place to extend, support, and nurture relationships and communities.
Men tend to see it as an office, a library, or a playground–screw the community, this is about function not family.
The report found that women are more enthusiastic communicators, using email in a more robust way. Not only sending and receiving more email than men, women are more likely to write to family and friends about a variety of topics, sharing news, joys and worries, planning events, and forwarding jokes and stories.
While both sexes equally appreciate the efficiency and convenience of email, women are more likely than men to value the medium for its positive effects on improving relationships, expanding networks, and encouraging teamwork at the office.
“Women also value email for a kind of positive, water-cooler effect, which lightens the atmosphere of office life,” reads the 54-page report.
The report found that women are more likely to use the Internet for emailing, getting maps and directions (after all, we men always know where we’re going), looking for health and medical information, seeking support for health and personal problems, and getting religious information.
Photo by Piulet.
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