Heineken has the habit of rolling out offbeat and interesting advertisement campaign every time. Continuing its style it has launched this print advertisement campaign to promote its product. The campaign has imbued an approach which can be dubbed as negative but hilarious. The advertisement showing paper cuttings containing funny news of Heineken pasted on what appears as a Heineken beer bottle.
The campaign has focused on to convey to what extent people like the Heineken beer. The presentation of the campaign is quite simple and extremely focused while using amusing news to highlight the brand. Overall, the campaign has used a very fresh idea and a very neat execution.
Photo by AdJab.
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